Taxonomy Boot Camp 2017 Speaker List

Tatiana Baquero-Cakici Jennifer Batt David Bender Andreas Blumauer Jay Bowling Emily Bulger Craig Carilla Gary Carlson Mary Chitty Eric Chuk Dave Clarke Amy DeCicco Mike Doane Sonia Dwyer Keren Fleshler Eric Freese Monica Y Fulvio Austin Govella Elizabeth Greenberg Mike Hastings Heather Hedden Travis Hicks Marjorie M.K. Hlava Sarah Knight Patrick Lambe Stephanie Lemieux Yonah … Continue reading Taxonomy Boot Camp 2017 Speaker List

Five Reasons Why Taxonomy Adoption Is Not Guaranteed

Track 1: Taxonomy Foundations – Monday 6 November 13:30 – 14:00 You have done the research, painstakingly developed a foundational taxonomy, presented it to the team and are convinced your content categorization woes are over and the world is a better place already. Three months in though, enthusiasm has waned and adoption is low among the … Continue reading Five Reasons Why Taxonomy Adoption Is Not Guaranteed

Roux, Lindy

Lindy RouxPartner, Chief Strategy OfficerDeft Digital Twitter | LinkedIn | Blog Lindy has over two decades of experience in content and digital strategy, CMS, SEO, user experience, consumer insights, branding and analytics. She has led a broad range of engagements including enterprise-level websites, ecommerce sites, experiential micro sites, online communities, integrated campaigns, mobile applications and … Continue reading Roux, Lindy