More Content, More Problems: Content Strategy to the Rescue

Thursday Afternoon Sessions – Thursday 9 November 15:00 – 15:45 While Ubisoft in no way suffers from a lack of content, connecting users to the “right” document proved challenging. While waiting for a search engine overhaul, Ubisoft engaged its enterprise content management team. Smith helped develop a strategy to harmonize content, metadata, and customized search scopes … Continue reading More Content, More Problems: Content Strategy to the Rescue

Smith, Adrienne

Adrienne SmithTaxonomistUbisoft Adrienne Smith is an information management professional with expertise in optimizing search via structured content. She is currently a taxonomist with Ubisoft Entertainment, helping teams organize their information to promote discovery and transversal sharing. Her interests include content strategy, information architecture, and business analysis for improving knowledge transfer and management.