Wednesday Sessions – Wednesday 8 November
13:30 – 14:15
Every time someone visits your website, they leave behind a gold mine of information that you can use to make your search better, improve your content, and get into your visitors’ heads. What’s the source of this gold mine? It’s your search platform logs, the signals you can set up and track, and, to a lesser extent, your web server logs. And if you’re using tools like Spark or Hadoop, you can integrate that information and improve your search even more.