Wednesday Sessions – Wednesday 8 November
16:00 – 17:00
Two site search specialists share their knowledge from different perspectives. At SAS, a site search revamp taught Warner some valuable lessons. She advocates concentrating on some less-talked-about elements of search that are beyond the search engine, such as content, metadata, user search behavior, analytics, and accountability. Verizon’s Baumgartel sees new players entering the site search market, particularly in the ecommerce domain. He gives an overview and shows strategies on how to navigate the market.