Category Archives: Tuesday

B101: Transforming Portals Into Digital Workspaces

Track B: Digital Workspace of the Future – Tuesday 7 November 
10:45 – 11:30

Rebuilding aging portals is a daunting task. Years of accumulated knowledge and information are stored in portals that have become too big and too convoluted to function efficiently. The potential value of the information stored there is clear, but cleaning portals up and transforming them into a modern, flexible, and scalable digital workspace is no small feat. Our speakers discuss devising and executing a program to transform a dinosaur of a portal into an active hub of multilateral information exchange, describing how they did it and what they learned along the way. This includes the structured and patterned approach to redesign and rebuild the old portal in a systematic and predictable way; the role of internal social networks as tools for both communication and collaboration; the role of information items and contextual search as building blocks of information repositories; introducing the concepts of portal transformation to content owners who were initially resistant and functionally fixed; and selling the large information management project to C-level executives. Merck (known as MSD outside of the U.S. and Canada) is a global biopharmaceutical company whose mission is to discover, develop, and provide innovative products and services that save and improve lives around the world. Hear how it implemented a KM strategy for self-service that considered user experience-driven technology, as well as a change execution management methodology that included process, people, and content. Get tips and success factors on the case for change and the holistic solution for an IT self-service portal that included people, process, content, and technology components.

Presented by: Craig St. Clair, Cindy Larson, Karen Romano, Charles Denecke

Enhancing the User Experience

Tuesday Sessions – Tuesday 7 November 
10:45 – 11:30

Think it’s scary that Google collects huge amounts of data on everyone all the time? For sure! Yet by collecting and analyzing data from users, Findwise has created a personalized experience for a number of high-profile customers. Stenström and Andersson review the five key perspectives needed for a state-of-the-art enterprise search solution by exploring real-life scenarios. Get over being scared and learn to optimize user data. Going one step further, the user experience even outside search can be improved based on the indexed data. The search index then becomes the foundation for applications that empower collaboration and ease the daily work. Christian Gross discusses the advantages on the user experience of selected search based applications which Raytion implemented in the past year.

Presented by: Simon Stenström, Amelia Andersson, Christian Gross

A101: Harnessing the Millennial’s Intrinsic Motivation to Share

Track A: KM Strategies & Practices: People – Tuesday 7 November 
10:45 – 11:30

The majority of research concludes millennials differ from their generational predecessors, and can be characterized by social consciousness. The Micro Focus KM program took that special workforce trait into account by stressing the value of sharing, endorsing attitudes and creating an environment that encourages employees to want to publicly share. Micro Focus Services’ project teams are made up of consultants who are the brightest experts in a particular domain. Big egos tend to protect knowledge and ensure they remain the go-to-person in their subject area. As an antidote, the KM Office focused on embedding knowledge sharing as a desired behavior in the organization’s culture. Sharing should be perceived as critical to the business and as such should be measured in the annual employee’s performance review. Micro Focus Services provides a gamified point-based recognition program with awards for reuse and contribution best practices. The recognition program is able to hit the right buttons for the Services team and opens up the stage for them to show their pride – being the expert in a specific topic and the person to rely on when an issue needs to be resolved. Especially today, when the software services’ business lives with a younger workforce that is used to counting “likes” and “star ratings”. The session demonstrates the tools and techniques used for the recognition program, collaborative content creation and curation, social communities and building on the intrinsic motivation to share.

Presented by: Tanja Rimbach, Vijayanandam V M

Powerhouse Showcase

Track 2: Taxonomy Applications Track – Tuesday 7 November 
10:45 – 12:30

National Public Radio’s Archival Taxonomy (R)evolution

Recently, NPR’s Research Archives & Data Strategy (RAD) team has moved away from their largely manual metadata creation process and incorporated auto-categorization in their digital archiving workflow. In particular over the past year, the RAD team has worked to expand and refine their existing vocabularies to meet the needs of users across NPR and to enhance the accuracy of the auto-categorization. This talk highlights the challenges and lessons learned to date. We discuss the challenges of implementing and fine-tuning the taxonomy management and auto-categorization software and how new tools have had an impact on the workflows of all RAD team members.

Presented by: Sarah Knight

Standardizing Standards at HBO

Hear about how HBO created its own metadata standard through adaptation of multiple industry metadata standards. Our successful solution is a team effort utilizing taxonomy and ontology expertise, combined with taxonomy data governance, project management, and the right metadata tools. The use of international standards enables the creation of authoritative vocabularies and eases communication between data points. Learn in detail about how to manage taxonomy projects and the type of taxonomy and ontology expertise needed to capture and document the efforts to ensure successful adoption. Hear tips and tricks on how to take existing standards and make them your own, saving time and effort.

Presented by: Yonah Levenson

Scaling Knowledge Architecture at USAA

Taxonomy development does not scale: companies rarely invest in the human resources needed to build and maintain taxonomies. In 2015, the new enterprise knowledge management team at USAA was tasked with improving the quality of the enterprise knowledgebase. A temporary solution for lack of resources was developed for the pilot, using SMEs with business units as part time taxonomists. The team was so impressed with the results, we expanded the “temporary” solution to our enterprise strategy. Hear how USAA established a new role within the business units to help in optimizing knowledge findability and the taxonomy development process.

Presented by: Jay Bowling

Using Taxonomy to Drive Personalization: Aligning User Interests and Content

Tasked with helping its 2017 Annual Meeting attendees sort more than 200 sessions by personal interest, the American Society of Clinical Oncology (ASCO) leveraged its taxonomy to produce targeted program recommendations. The Session Recommender leveraged existed profile data supplemented with additional information supplied by the user via a short questionnaire to craft individual taxonomy profiles, which were used to generate recommendations. During this session, Travis will offer an overview of the project, including design considerations and challenges, as well as how ASCO intends to use it as the basis for future personalization efforts.

Presented by: Travis Hicks

C101: Stories & Storms

Track C: Social Collaboration – Tuesday 7 November 
10:45 – 11:30

This mini-workshop begins with our popular storyteller, Snowden, who shares tips and techniques for getting the most out of narrative stories as well as real-world examples where stories have made a significant impact on their communities. This is followed by two more examples. Lolland-Faster (100.000 inhabitants) are two islands in the southern part of Denmark suffering for decades under an unmerited bad image. The media is always inclined to cover the region very negatively, which has generated a collective frustration and low self-esteem. Sydendal highlights an initiative that began gathering all the inhabitants and friends (now 24,000-plus) of the area in a Facebook group. The initiative asked them to collect and share positive stories about themselves and the region. They created a Love Storm archive/library with positive personal stories/photos, etc., to remind journalists and residents of the fantastic resources the islands have, which has led to a new strong sense of pride and love in the region and thousands of posts, comments, and Likes. In 2016, Save the Children embarked on a new global strategy, Ambition for Children 2030. One of the key areas of focus for this strategy is maximizing the use of organizational knowledge to improve program quality and staff efficiency. Hear how a team of two connected 25,000 employees of a global NGO with Workplace by Facebook

Presented by: Kirsten Sydendal, Nicci Gregg, David Kennedy, Dave Snowden

Making Search Optimization Effective, Repeatable, and Scalable

Tuesday Sessions – Tuesday 7 November 
11:45 – 12:30

Deloitte has established a virtual Search Optimization Center team to tackle the hard problems of findability inside the enterprise. Romero shows the success of a site health report as applied to Deloittes intranets. He shares the evolution of Deloittes ability to identify tangible, precise, and impactful problems and focuses on the ever-evolving tools and techniques and advanced analytics used to identify problem areas proactively. But wait, theres more. Technology is only one element; education of content managers has also been a success story. Kamran Khan, CEO of Search Technologies, now part of Accenture Analytics, discusses the convergence of search and big data analytics to extract knowledge and business value.

Presented by: Lee Romero, Kamran Khan

B102: Employee Experience: Heart of the Digital Workplace

Track B: Digital Workspace of the Future – Tuesday 7 November 
11:45 – 12:30

The idea of the “customer experience” is a powerful one, and it’s a strategic consideration for most big organizations. As a result, we’ve seen a huge degree of customer-centric digital transformation. Within the enterprise, the concept of the “employee experience” is equally powerful. Going beyond basic usability and UX, it takes a holistic view of how solutions are designed and delivered. This practical session outlines how digital workplace professionals and projects can use the employee experience as a strategic driver for change. Real-world examples of great employee experiences from around the globe are shared.

Presented by: James Robertson

A102: Building a New Customer-Facing Collaborative Environment

Track A: KM Strategies & Practices: People – Tuesday 7 November 
11:45 – 12:30

This session highlights the non-technical side in the journey of developing a new customer- facing collaborative extranet environment. Hear about the successes, as well as the lessons learned, in the speakers’ journey to develop a secure and robust SharePoint-based extranet environment to replace a legacy system and surrounding business processes that had been in place for years. Speakers share what worked well and where they underestimated. They cover some of the non-technical side of areas that are key to the success of any KM project, such as collaborating with cross-functional teams, executive sponsorship, designing with the customer in mind, and change management. Get lots of tips and ideas from their engaging presentation!

Presented by: Joan Tirpak, Karen Versola