Category Archives: TBC2017

Continental Breakfast & Learn! Taxonomy 101: Principles & Standards

Monday, November 6, 2017 – Monday 6 November 
08:00 – 09:00

This is a whirlwind introduction to taxonomy basic principles: the how, the why and what you need to get the job done quickly and correctly. Hear about the standards and references available, as well as the basic building blocks needed to create a well-formed and versatile taxonomy. This session is a good foundation for those new to taxonomy design to help understand the rest of the program. Grab your breakfast and join our expert as she gets you ready for an intensive Taxonomy Boot Camp!

Presented by: Marjorie M.K. Hlava

Taxonomy In Action

Track 2: Taxonomy Applications – Monday 6 November 
10:15 – 12:00

Introducing Structured Data to Etsy

What can you do when a hierarchy of terms just isn’t enough? Etsy is tackling this issue by introducing structured product data to our taxonomies. Beginning with a brief history and overview of taxonomy at Etsy, hear about the metadata fields created for product categories: how they were defined, what they can be used for, and how they were modeled in their own internal taxonomy platform. Explore the benefits and challenges of integrating structured data into an existing taxonomy, especially one as wild and unique as Etsy’s.

Presented by: Marc Shimpeno

Organizational Expertise & Sandia National Labs Subject Category Guide

Sandia National Labs is a multi-program laboratory with more than 10,000 employees working on a wide range of projects in various subject areas. Its Analytics for Sandia Knowledge (ASK) Expertise Finder application can be used for strategic staffing, visualization of expertise trends, and for identifying networks of collaborators. Using machine learning and NLP algorithms on information that is produced through normal work processes, the application is self-maintaining. Hear about an extension of this application that generates and organizes expertise for individual Sandia organizations, and how the data is organized and displayed using meaningful subject areas—the Sandia National Laboratories’ Subject Category Guide (SCG).

Presented by: Jessica Shaffer-Gant

Consumer Reports’ Taxonomy 1 Year Later

Last year, Consumer Reports launched its first enterprise-wide taxonomy and selected a taxonomy management tool. A year later, Fleshler shares the successes, challenges, and lessons learned as Consumer Reports moved into the initial implementation phase. Hear how Consumer Reports is implementing the CR Taxonomy as the backbone of internal performance analytics, specifically web metrics, content tagging for online and print articles, and employee time allocation. Also learn how it is leveraging results from these and other sources as part of a movement toward a taxonomy- driven analytical engine that drives future functionalities on its website, including search, personalization, and navigation.

Presented by: Keren Fleshler

The RadLex Ontology: Improving Healthcare With Controlled Vocabulary

To combat variations in professional jargon and bring uniformity to the practice of radiology and imaging, the RSNA has created RadLex, an “official” controlled vocabulary for the profession. It has been adapted as the basis for structured radiology reporting, a national radiation dosage registry, common data elements, and a manual of uniform imaging protocols and medical billing codes. Versions of RadLex have also been adapted for usage in semantic enrichment for online publishing. Hear about how the RadLexbased taxonomy is being converted for use in discovery tools for RSNA’s developing digital repository, which will hold studies, journal articles, images, DICOM stacks, and radiological cines.

Presented by: David Bender

Taxonomy Workshop: Building Taxonomies in the Wild

Track 1: Taxonomy Foundations – Monday 6 November 
10:15 – 12:00

This interactive session covers the essential role that taxonomies play in supporting search, navigation, content management, and knowledge management processes for both internally and externally focused enterprise taxonomy projects. Participants gain an understanding of taxonomies, their roles in supporting organizational business goals, and the process for designing and building them to meet a wide range of needs. In particular, participants get an understanding of the breadth of inputs needed to design durable and sustainable taxonomies.

Presented by: Gary Carlson

201 Taxonomy Service Startup: Developing Enterprise Capability at Comcast

Track 2: Taxonomy Applications – Monday 6 November 
13:00 – 13:30

Comcast Internal Communications needs an enterprise taxonomy of business terminology to tag enterprise portal content and surface it efficiently in its new enterprise search engine. Hear how Carilla is using his experience creating full-service enterprise taxonomy capability at a multinational pharmaceutical to develop a new road map to guide Comcast in implementing this baseline taxonomy, along with all of the information architecture surrounding it (e.g., principles, standards, guidelines, governance) to create value and be able to grow as enterprise demands increase.

Presented by: Craig Carilla

Validation Techniques to Enhance Usability

Track 1: Taxonomy Foundations – Monday 6 November 
13:00 – 13:30

To ensure maximum success and value of the taxonomy for the organization, it is essential to hear from as many potential users and stakeholders as possible during the taxonomy design process. Capturing quantitative and qualitative feedback from end users is critical to gain consensus and make adjustments to the taxonomy during development. Learn about taxonomy and usability validation techniques that have effectively corroborated the usefulness and intuitiveness of a taxonomy design, the strengths and weaknesses of each technique, a set of tools that supports the process, and real cases studies from private and public sectors.

Presented by: Tatiana Baquero-Cakici, Ben White

Architecting Taxo Systems: Designing to Support Evolution

Track 2: Taxonomy Applications – Monday 6 November 
13:30 – 14:00

A global Fortune 500 company needed an experience marketing platform that would support any number of business units marketing any number of products to any number of customers across multiple channels with an unknown mix of static and dynamic content and complex personalization yet to be determined—because the company knew it was in transition, the platform would need to evolve without any new development. How do you design a sustainable information architecture when organization, labels, navigation, and metadata are guaranteed to change? Hear lessons from designing this and other flexible organizational systems, and learn approaches to use when architecting sustainable, complex, enterprise platforms.

Presented by: Austin Govella

Five Reasons Why Taxonomy Adoption Is Not Guaranteed

Track 1: Taxonomy Foundations – Monday 6 November 
13:30 – 14:00

You have done the research, painstakingly developed a foundational taxonomy, presented it to the team and are convinced your content categorization woes are over and the world is a better place already. Three months in though, enthusiasm has waned and adoption is low among the team. Why is this so, and what can you do about it? Roux guides you through some common issues with taxonomy adoption and provides practical ways to overcome them.

Presented by: Lindy Roux

Taxo Fail: Learning From Terribly Scoped Taxonomy Projects

Track 1: Taxonomy Foundations – Monday 6 November 
14:00 – 14:30

The requirements that get published in RFPs reveal how an organization sees its needs and its knowledge of how to conduct a taxonomy project with the best chance of success. However, badly scoped projects can reveal ignorance, common misconceptions, and the failure to manage stakeholders well. Lambe takes an entertaining look at some terrible examples of published requirements and the underlying errors and misconceptions about taxonomy projects that they reveal. Anybody involved in taxonomy projects can learn about how to scope a project for success from these examples.

Presented by: Patrick Lambe

Leveraging Taxonomy Management With Machine Learning

Track 2: Taxonomy Applications – Monday 6 November 
14:00 – 14:30

Machine learning algorithms can complement human intelligence with their ability to extract patterns from vast amounts of information rapidly. Algorithms that learn from reference text corpora can provide taxonomists with valuable insights: How complete is our taxonomy? Which areas need to be extended? Which are overrepresented? Hear how taxonomists can interact with a recommender system based on corpus learning. Blumauer discusses where the limitations are and why fully automated taxonomy or ontology creation will most probably never be possible. See how the resulting semantic knowledge graphs can be used for other purposes, like the extraction of “Shadow Concepts” or graph-based similarities between documents.

Presented by: Andreas Blumauer