Category Archives: TBC Monday Track 1

OPENING KEYNOTE: In Search of Taxonomical Weirdness

Opening Remarks & Keynote – Monday 14 November 
09:10 – 10:00

Where should we look for new ideas in taxonomies? The natural place is on the frontiers of research and the work of leading practitioners. But new ideas and insights often arise from unexpected places. Exploring the weird can produce deep insights into the normal and help break new ground. Join Karl Fast, information architect and former professor of user experience, on a search for weirdness that could alter the taxonomical future.

Presented by: Karl Fast

Taxonomies & Facet Analysis for Beginners

TRACK 1 • Getting Started: Taxonomy Nuts & Bolts – Monday 14 November 
10:15 – 12:00

This workshop covers the fundamentals of building taxonomies in a digital environment, and the importance of understanding the different forms taxonomies can take. Learn about the different uses of taxonomies, why they are important, and how they complement navigation and search. See how taxonomy facets support multiple perspectives and pathways into the same body of content. The workshop includes the basics of facet analysis, how to identify which facets are salient, what makes a good facet array, and how to identify from test results how facets should be implemented (i.e., as primary search, as filters, as narrow-function facets).

Presented by: Patrick Lambe

How Deep Is an Effective Taxonomy?

TRACK 1 • Getting Started: Taxonomy Nuts & Bolts – Monday 14 November 
13:00 – 13:20

How many terms do you need? How many levels should you employ? How many people should you include in the research and development process? Explore interviewing, user testing, corpus analysis, and other methodological considerations with an eye toward limits. Drawing from real-life examples, learn how to effectively gather and prioritize requirements, understand how detailed a taxonomy needs to be given those requirements, and recognize signs of over-engineering.

Presented by: Ben Licciardi

How Many Synonyms Should You Have?

TRACK 1 • Getting Started: Taxonomy Nuts & Bolts – Monday 14 November 
13:20 – 13:45

Synonyms (variants, alternate labels, non-preferred terms) help to gather similar content in a single place and to bring your users to that place. But how many synonyms should a concept (term, topic, category) have? Too many synonyms waste effort and create clutter (mess, disorder, confusion) while too few lead to missed opportunities. So how many are desirable, appropriate, or ideal? The speakers debate the case for creating more or fewer synonyms by using real examples from Cengage Learning taxonomies.

Presented by: Heather Hedden, John Magee

A Practical, Sustainable Model for Governance

TRACK 1 • Getting Started: Taxonomy Nuts & Bolts – Monday 14 November 
14:00 – 14:30

A Boston-based financial management company successfully established a culture of proactive stewardship across the firm, transforming governance from crisis management into a core business practice. Learn how you can make governance meaningful to stakeholders, identify and promote the correct investments in taxonomy quality, establish accountability at the correct levels (for business and IT), create a programmatic approach for operationalizing insights, and establish sustainability at the business unit level. Participants have the opportunity to explore numerous artifacts and deliverables that got the job done once and (potentially) forever.

Presented by: Seth Maislin

Explaining Taxonomy ROI: Lessons From the JSTOR Thesaurus

TRACK 1 • Getting Started: Taxonomy Nuts & Bolts – Monday 14 November 
14:30 – 15:00

How do you make optimal use of your taxonomy investment? Although the return on investment (ROI) of your taxonomy might be perfectly clear to information workers, the people whose hands are on the checkbook might not be so quick to get it. This presentation touches on advocacy, education, and salesmanship for the people who have to approve the investment in a taxonomy, as well as the steps to take to set up for building and maintaining the taxonomy.

Presented by: Jabin White