Category Archives: Monday

W8: Successful Social for the Enterprise

Morning Preconference Workshops – Monday 14 November 
09:00 – 12:00

Modern intranets are steadily becoming more “social” and “collaborative,” but this can mean many things. Some recent intranets put social at the heart of everything (including the homepage), while others supplement existing sites with simpler features, such as commenting. While this is still a rapidly evolving space, intranet teams in the real world need to make concrete decisions with confidence. This interactive workshop covers four key steps for social intranets: exploring the opportunities; looking at social intranet examples around the globe; exploring the reasons, benefits, and business cases for social; and understanding your organizational landscape. Every organization is different, and this has a big impact on the what, where, when, and how of social intranets. Choose what to launch. Where to start, what to launch and for whom: There are multiple options to choose from, depending on your strategy and organizational context. There is a growing list of best practices to draw on to make social a success relating to design, launch, adoption, and governance. This inspirational and practical workshop mixes plenty of screenshots and examples with discussions and activities. Get a greater sense of confidence and knowledge about social intranets and see lots of options for your organization.

Presented by: Rebecca Rodgers

W9: Improving Internal & External Knowledge Sharing

Morning Preconference Workshops – Monday 14 November 
09:00 – 12:00

Expert knowledge is difficult to capture and transfer effectively, because it involves deeply embedded skills that an expert may not be consciously aware of using and may not understand how to share. The challenge this poses is how to capture and transfer that knowledge among coworkers and external partners who need to work together on critical, high-stakes projects. Without effective knowledge transfer strategies, these valuable lessons learned and best practices are often lost. This is especially difficult with experts in niche specialties, when parties are geographically dispersed, and when the people who need the knowledge work in different organizations. The knowledge in each of these situations can be easily lost, yet it is knowledge essential to the success of the mission, especially in emergency situations such as responses to natural disaster events that are time-critical. Based on case studies of more than 200 top-level executives, engineers, and scientists at Fortune 500 companies, the military, and multiple government agencies, this workshop begins by offering a background of knowledge transfer and flow strategies and then offers effective processes for enhancing knowledge flow at all levels of organizations—both internally and externally. It covers the impact of internal vs. external parties on knowledge transfer, as well as maintaining knowledge flow when organizations are geographically dispersed. Best practices and tools are shared for capturing key knowledge, analyzing and documenting that knowledge, and multiple methods to transfer that key knowledge. The workshop provides an open forum for addressing individual challenges that participants are facing.

Presented by: Holly C. Baxter

W10: Organizational Change Management & KM

Morning Preconference Workshops – Monday 14 November 
09:00 – 12:00

Creating value from learning and knowledge initiatives depends entirely on user adoption by changing behaviors and beliefs. As complex social systems, human organizations cannot be programmed—they can only be hacked. KM initiatives can benefit from coordinated change management efforts using the transformation road maps common to IT implementations. But real knowledge sharing requires cultural changes that can only be catalyzed through deeper engagement at all levels of the organization. Any change effort is delicate, and KM programs are especially vulnerable because knowledge sharing can only be voluntary. This popular and practical workshop combines both the coordinating and catalyzing perspectives with real-world experience and advice. Learn the basic components of any successful change program; practice assessing and addressing challenges and opportunities in your organization; and look ahead to the latest thinking in organizational change. Come prepared to discuss your own unique situations and learn from your peers in facilitated, interactive discussions and exercises.

Presented by: Steve Barth

W11: Collaboration Strategy in a Box

Morning Preconference Workshops – Monday 14 November 
09:00 – 12:00

Leaders want their organizations to collaborate better so they are more efficient —20–25% more productive, according to McKinsey—and more innovative. So someone buys some technology, or hires someone, to “do” collaboration—but then it doesn’t really work. This highly interactive workshop, led by an award-winning practitioner, helps you figure out what “collaboration” means to your organization and how to get the most out of your technology. Walk away with an action plan to make your organization more collaborative.

Presented by: Gordon Vala-Webb

OPENING KEYNOTE: In Search of Taxonomical Weirdness

Opening Remarks & Keynote – Monday 14 November 
09:10 – 10:00

Where should we look for new ideas in taxonomies? The natural place is on the frontiers of research and the work of leading practitioners. But new ideas and insights often arise from unexpected places. Exploring the weird can produce deep insights into the normal and help break new ground. Join Karl Fast, information architect and former professor of user experience, on a search for weirdness that could alter the taxonomical future.

Presented by: Karl Fast

Taxonomies & Facet Analysis for Beginners

TRACK 1 • Getting Started: Taxonomy Nuts & Bolts – Monday 14 November 
10:15 – 12:00

This workshop covers the fundamentals of building taxonomies in a digital environment, and the importance of understanding the different forms taxonomies can take. Learn about the different uses of taxonomies, why they are important, and how they complement navigation and search. See how taxonomy facets support multiple perspectives and pathways into the same body of content. The workshop includes the basics of facet analysis, how to identify which facets are salient, what makes a good facet array, and how to identify from test results how facets should be implemented (i.e., as primary search, as filters, as narrow-function facets).

Presented by: Patrick Lambe

Walmart’s Universal Categories

TRACK 2 • Honing the Craft – Monday 14 November 
10:15 – 10:45

When @Labs Taxonomy was asked to create a system of retail categorization that could be used across the enterprise, the issue at hand appeared to be discerning how legacy systems could be blended harmoniously. But before that could happen, an age-old problem needed to be acknowledged: Where do the initiatives of organization and definition converge or diverge, and what’s the best way to handle it when they do?

Presented by: Seán Lightholder

Building and Maintaining a Business-Oriented Knowledge Organization System at WSDOT

TRACK 2 • Honing the Craft – Monday 14 November 
10:45 – 11:15

A well-designed business function classification needs to reflect changing business processes and functions in the organization. Developing a set of guiding principles and business rules to assist those who are tasked to govern the scheme is important to maintain the classification. Learn how the WSDOT developed its business function classification and how it fits within WSDOT’s core metadata framework and enterprise search strategy.

Presented by: Andy Everett, Denise A.D. Bedford

Taxonomy to Improve Collaboration at Merck Product Lifecycle

TRACK 2 • Honing the Craft – Monday 14 November 
11:15 – 11:45

Merck manufactures, packages, and distributes products to more than 140 markets via a global, integrated manufacturing network. Hear how taxonomy was implemented as a key enabler in improving product knowledge sharing. Explore successes and challenges related to taxonomy adoption, governance, user experience, metrics, and automated classification, with specific recommendations provided on how to approach each activity. The future road map, based on an aspiration to establish an enterprise manufacturing taxonomy, includes goals for semantic search.

Presented by: Adam Duckworth, Yunnie Jenkins