Category Archives: KMW Keynotes

Keynote – People & Tech: The Future of Knowledge Sharing

Opening Keynotes: Tuesday – Tuesday 7 November 
08:45 – 09:45

People are at the core of knowledge-sharing—the key to high functioning organizations. In John Seely Brown’s words, “We participate, therefore we are.” New and emerging technology can only enhance learning, sharing, and decision making to create successful organizations. Join our inspiring and knowledgeable speaker as he shares his view of the future of people and tech working together to share knowledge and create winning organizations.

Presented by: John Seely Brown

Keynote – Text Analytics for Non-Experts

Opening Keynotes: Tuesday – Tuesday 7 November 
09:45 – 10:00

Text analytics and auto-categorization tend to present themselves to the world as esoteric disciplines supported by complex expert systems. Users are immediately confronted by a jargon-wall built with terminology from computational linguistics, such as “tokenization,” “lemmatization,” and “NLP.” At past KMWorld/Taxonomy Bootcamp events, some practitioners who are attempting to get started with autocategorization projects have voiced a common set of frustrations. Categorizing content shouldn’t require an advanced degree in linguistics. Categorization rules should be simple and transparent. Rules development and taxonomy development should be coextensive rather than separate activities. Rules should be easy to edit, and it should be possible to understand quickly and precisely how changes to taxonomy and rules impact document categorization. This talk explores these issues from a design and user-experience perspective. It outlines a manifesto for demystifying text analytics and for simplifying the process of auto-categorization. The manifesto is aimed at a constituency of content owners and taxonomists and hopes to help them take ownership of the categorization process so they can better control the search and discovery experience for their end users.

Presented by: Dave Clarke

Keynote – Wow, Woo, Win: KM for Customer Delight

Keynotes: Wednesday – Wednesday 8 November 
09:00 – 09:45

Our popular writers, speakers, and authors of Wow, Woo, Win: Service Design, Strategy & the Art of Customer Delight look at how customer experience and service design can enhance knowledge sharing and success in organizations. They discuss the importance of designing your organization around service and offer clear, practical strategies based on the idea that the design of services is markedly different than manufacturing. When customers have more choices than ever before, study after study reveals that it’s the experience that makes the difference. To provide great experiences that keep customers coming back, organizations or KM programs must design services with as much care as design products. Service design is proactive—it is about delivering on your promise to customers in accordance with your strategy. Our speakers share with you how to create “Aha” moments when the customer makes a positive judgment, and to avoid “Ow” moments. They provide tips on how you and customers create a bank of trust, fueled by knowledge of each other’s skills and preferences.

Presented by: Patricia OConnell, Tom Stewart